Meals in Minutes, a Malaysian food startup, proudly announced a successful closure of its seed funding round, amassing an impressive $1.5 million. The funding round is spearheaded by 500 Global, a renowned early-stage venture fund and seed accelerator, with additional participation from a private investor, as disclosed in a statement released by Meals in Minutes on Wednesday.
With this fresh injection of capital, Meals in Minutes is poised for a rapid expansion, targeting key markets in Singapore and Malaysia, while also venturing into the competitive food scene in the United Kingdom. The startup, founded in 2020 by Brandon Lim and Khiara Mia, has gained prominence for its innovative approach to culinary convenience, offering frozen, vacuum-packed, ready-to-cook meals that allow customers to prepare gourmet dishes in a mere 15 minutes.
Vin Vin Khu, Chief Financial Officer of Meals in Minutes, outlined the strategic allocation of the funding, emphasizing its role in fueling the company’s growth and development initiatives. “The funding will be focused on achieving key milestones such as successfully launching in the United Kingdom market, product development, and building a robust foundation for future growth across all markets,” said Khu.
Aside from expanding its geographical footprint, Meals in Minutes intends to fortify its marketing efforts to reach a broader audience in all target markets. A portion of the funding will also be directed towards research and development, aimed at diversifying the startup’s range of food products.
Meals in Minutes takes pride in its commitment to quality and adherence to certifications such as HALAL, HACCP, and ISO 22000. The flash-frozen, individually portioned meals are designed to minimize food waste and eliminate artificial or genetically modified ingredients.
Brandon Lim, founder of Meals in Minutes, shared the company’s vision, stating, “Meals In Minutes was founded with the vision of simplifying cooking for individuals leading busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals without the associated hassle and requisite culinary skills.” Lim further highlighted the positive impact of the concept on business and cafe owners, providing an accessible option for those lacking the necessary equipment and resources to operate a fully equipped kitchen.
As Meals in Minutes continues its culinary journey, the infusion of $1.5 million in funding sets the stage for a promising chapter in the startup’s expansion and innovation in the food industry.