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Wednesday, June 12, 2024

Everpro Collaborates with SMESCO, Google Indonesia for Digital Business Workshop: “UMKM Naik Kelas” 


Everpro, a platform providing solutions for Micro, Small, and Medium Enterprises (MSMEs), Internet Marketers (Imers), and professional dropshippers, as well as one of a business unit of Evermos, a connected commerce platform, has partnered with SMESCO and Google Indonesia to organize an offline training workshop titled “UMKM Naik Kelas” (MSMEs Uplift) at the beginning of 2024.

The free training program, held on January 25-26 2024, at the SMESCO Building Jakarta, was attended by 150 selected MSME participants. The “UMKM Naik Kelas” training program, supported by the Ministry of Cooperatives and SMEs (Kemenkop UKM) as well as SMESCO, with the support of Google Indonesia and Youtube, aims to promote the digitalization and growth of Indonesian MSMEs to a higher level. Overall, the “UMKM Naik Kelas” training program targets 1,500 curated MSME players from across Indonesia.

Since its establishment in 2018, Evermos, as a commerce service company, has been dedicated to empowering thousands of MSMEs and Internet Marketers (Imers) or dropshippers, notably through its business unit, Everpro. The collaboration between Evermos through Everpro and SMESCO Indonesia is a strategic step in realizing Evermos’s vision of developing the local entrepreneurial ecosystem.

Azlan Indra, Co-founder of Everpro, expressed, “Everpro, as a platform that has been striving to empower thousands of MSMEs and Internet Marketers (Imers) from the beginning, welcomes this collaboration. We aim to provide maximum support, not only through educational guidance but also through Everpro’s Landing Page Builder feature, making it easier for MSMEs to create their own websites without the need for coding.”

Lyco Adhi Purwoko, Head of Product at Everpro, explained in his welcome message, “The Product & Tech team at Everpro conducted direct research with MSME players to ensure that the products or features created truly facilitate and provide solutions for MSMEs in creating landing pages in less than 15 minutes.”

At the “UMKM Naik Kelas” training in Jakarta, 150 selected MSME participants were directly guided by Rusdita Bazarrudin, Head of Community and Go-To-Market at Everpro. Participants received training and hands-on practice, accompanied by mentors and facilitators, in creating digital marketing assets such as websites or landing pages, as well as skills in copywriting and creating compelling visual content. The websites or landing pages created can be used by MSMEs to promote their products, especially in the online sales domain, ultimately contributing to the national economy.

“The Landing Page Builder Everpro was first released in October 2023 and has been used as a tool in the UMKM Naik Kelas training from its inception until now. Since its release, the Everpro team has consistently strived for improvements and feature developments. This is evident in the decreasing time for MSME participants to create landing pages in each training session. Eight minutes were achieved in Padang, six minutes in Malang, and during Jakarta training, someone set a record of just three minutes,” Lyco continued.


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