Malaysia
NKMH Media and Adello Collaborate to Drive Digital Advertising Transformation in Malaysia: NKMH Media Sdn. Bhd. has signed a Memorandum of Understanding (MoU) with Adello Malaysia Sdn. Bhd. and Adello Group AG. This strategic collaboration aims to bridge global AdTech expertise with local market intelligence, offering data-driven, transparent, and intelligent advertising solutions for government agencies, SMEs, and corporate brands across Malaysia.
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NKMH Media Chief Executive Officer Nissa Rosli emphasized that the partnership signifies a powerful fusion of technology, trust, and market reach. “Together, we aim to empower Malaysian organizations to leverage programmatic advertising and data intelligence for measurable growth. Through Adello, we offer Performance Advertising Solutions that ensure every advertising dollar delivers real results,” she said during the MoU signing ceremony.
Transitioning from vision to impact, Nissa highlighted that NKMH Media expects a 10 to 15 percent increase in new clients as a result of this collaboration. “Our focus extends beyond numbers; it’s about building long-term value and quality relationships. This partnership is a strategic move to expand AI-driven marketing in Malaysia and the Southeast Asian region,” she added.
The collaboration merges the unique strengths of all three entities. Adello Group AG, headquartered in Switzerland, brings its award-winning AI and machine learning–powered programmatic advertising platform. Adello Malaysia contributes regional operational support, client servicing, and market execution, while NKMH Media offers deep local market access, creative expertise, and strong connections with government institutions and SMEs.
Meanwhile, Kelvin Tan, Adello APAC Managing Director, stated that the company is ready to elevate digital advertising standards and accelerate AdTech adoption across Southeast Asia. “This partnership harnesses NKMH Media’s market insights alongside Adello’s global technology expertise,” he explained.
Furthermore, Tan revealed that Adello has developed two AI-powered solutions to transform marketing effectiveness:
- AI Audience, which analyzes user interests and behavior to enable precise campaign targeting.
- Generative AI, which automates chatbots, content creation, and campaign optimization to enhance SME productivity.
Additionally, Adello uses high-frequency computation algorithms to optimize ad delivery in real time across major media platforms. “Our technology ensures faster, smarter, and more impactful campaigns — maximizing clients’ return on investment,” Tan concluded.
By combining global innovation with local intelligence, the NKMH–Adello partnership marks a pivotal step toward advancing Malaysia’s position in the digital economy and setting new standards for AI-driven advertising excellence in the region.
