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Thursday, April 25, 2024

Indonesian Fashion Startup Claude Successfully Concludes Seed Funding Round


Claude, an Indonesian direct-to-consumer (D2C) apparel company, successfully concludes seed funding round led by CyberAgent Capital, a prominent early investor in Tokopedia and x Prima Fund I, a family office, also participated in the round. While the exact funding amount remains undisclosed, the funds will be utilized to expand product offerings and consolidate Claude’s presence in key markets, including Southeast Asia and the United States. Founded in 2018 by creative directors Christie Johana and Tommy Budihardjo, Claude specializes in fashion pieces designed to captivate Gen Z and Millennial consumers.

Nobuaki Kitagawa, Managing Director of CyberAgent Capital, highlighted Indonesia’s position as one of the world’s largest consumer retail markets. With Claude’s strong brand value and the expertise of its management team, the company is expected to deliver unique value propositions and gain significant traction in the Indonesian and Southeast Asian apparel markets.

Furthermore, Claude expanded its footprint last year with the opening of its inaugural store at Singapore’s Takashimaya Shopping Centre.


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