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Sunday, July 14, 2024

L’Oréal Teams Up with Ubitus for Metaverse Showroom


Ubitus K.K. (hereinafter Ubitus) has joined forces with L’Oréal Dermatological Beauty Division to introduce the eagerly anticipated “Perfect Skin Expo.” This cutting-edge metaverse showroom is set to run from August 30th to September 30th, 2023, captivating beauty enthusiasts and consumers alike across Taiwan.

Engaging Virtual Shopping

As a front-runner in the beauty industry, L’Oréal Dermatological Beauty Division has consistently strived to deliver top-tier products and unparalleled shopping experiences through constant innovation. The Perfect Skin Expo is a testament to this commitment, harnessing the power of the metaverse to unveil a distinctive virtual showroom, showcasing and offering a wide range of products from the L’Oréal Dermatological Beauty Division’s portfolio.

With a mission to cater to an array of customer needs, L’Oréal Dermatological Beauty Division unites renowned brands such as La Roche-Posay, CeraVe, VICHY, and SkinCeuticals, each dedicated to specific beauty objectives. La Roche-Posay is celebrated for its expertise in soothing sensitive skin, while CeraVe excels in restoring and maintaining skin barriers. VICHY, on the other hand, is dedicated to the pursuit of skin health in the anti-aging realm, and SkinCeuticals specializes in antioxidants.

Adding a layer of sophistication to the experience, each showroom boasts a unique and vibrant design theme that resonates with the respective brand’s identity. Visitors to the expo can seamlessly navigate through each showroom, explore products of interest, and complete purchases via convenient links to Taiwan’s leading e-commerce platforms, momo and Shopee.

Metaverse Complements Physical Retail

The allure of being able to shop anywhere and at any time, coupled with easy access to comprehensive product information, dynamic multimedia presentations including pictures, videos, and 3-D displays, all contribute to making the metaverse showroom a compelling alternative to traditional in-store shopping.

To ensure that this metaverse shopping experience is as vivid and lifelike as possible, Ubitus has lent its expertise to L’Oréal Dermatological Beauty Division. The incorporation of cloud gaming technology, including ray-tracing with minimal latency, elevates interactivity and enhances customer satisfaction while shopping online.

Wesley Kuo, CEO of Ubitus, expressed his enthusiasm for the collaboration, remarking, “This partnership with L’Oréal Dermatological Beauty Division demonstrates that the realms of high-tech and beauty can unite to create something truly exhilarating. We eagerly anticipate introducing even more captivating technology to further enhance the customer shopping experience for L’Oréal Dermatological Beauty Division’s esteemed brands.”

The Perfect Skin Expo is poised to redefine the beauty retail landscape in Taiwan, bridging the gap between the virtual and physical worlds, and offering a one-of-a-kind shopping adventure for beauty enthusiasts seeking perfection in skincare and cosmetics. Don’t miss this unique opportunity to explore the metaverse of beauty!


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